The coaching market has been evolving and it’s changing without delay. There are a regarding powerful trends sweeping through the market, and every coach must be aware associated with. These are the Seven Coaching MegaTrends, additionally are set to affect what weight loss coaching market forever.

They will affect your coaching practice, the way you reach your clients, how you interact with them, what you offer and ultimately whether you will continue to get coaching organisation. You’d best be aware of them – so read on to discover they are.

Coaching MegaTrend 1: Increased Supply of Coaches

We are seeing a vast increase the particular number of coaches qualifying from the rapidly-growing levels of coach training establishments. And the number of coaches qualifying each year is snapping. Recent estimates indicate right now there are now between 30,000 to 50,000 active coaches worldwide.
As well as far more choice of coach training, there are far more good books, seminars various other support materials both on coaching and also on managing your coaching carry out.

This means far more competition for both newly qualified and established coaches alike, and these coaches are learning both coaching skills and practice management skills at a rapid rate.

Coaching MegaTrend 2: Increased Demand for Coaching

Marketers distinguish between four different stages of a market: Introduction, Growth, Maturity and Decrease. We see the coaching market like a whole as still finding yourself in its Growth stage, where the expansion of coaching significantly exceeds the connected with the economies in who’s operates.

The characteristics of web marketing space . Stage of having a market are increasing customer interest, with rapidly increasing sales along with the equally rapid emergence in excess of coaches as competitors.

So there an increased demand for coaching – but in the same time the coaching market is expanding, level of competition from other coaches additionally be increasing significantly.
In this stage, appeal to new clients, the marketing activities of coaches become more and more essential. On the plus side, several clients typically engage in repeat purchase behaviour style.

Coaching MegaTrend 3: Increasing Maturity on the Coaching Market
The Wild West times coaching are gone. A significant portion of coaches have recently been coaching for more than five years, many for ten – and they’ve got a maturity of approach & expertise.

There a good associated increasing maturity on coaching market itself, with clients employing an increasing awareness about coaching and its benefits. Purchasers of coaching services have changed from Innovators associated with early era of coaching through Early Adopters, and now firmly into the Early Most of.

What would mean is presently there is a lot bigger market out there – 34% of any market are located as Early Majority, with innovators comprising 2.5% and early adopters 13.5%.

The Early Majority will cautious purchasers and require more reasons buyer. They are deliberate, not impulsive decision-makers. Include many informal social contacts that they rely on to know if they should select do a process. They adopt innovations – like coaching – ahead of the average member for this market. They seldom lead, are not the first, and not the last to make a change.


Ten years ago I am fortunate enough to be heavily involved in the implementation of a company wide coaching programme, both as an employee who was simply to receive coaching but also as a manager and coach who was expected to regular coach my reports and my peers so they can achieve their objectives. I say, fortunate enough, because I found that when i was coached effectively I became really motivated and focused, and when I finally became a proficient coach, I again found it motivational in that I have been able to support and enable my direct reports to achieve more.

There were though many pitfalls along the way to achieving total acceptance of your practice as a skill that not only motivated but also enabled employees to become a little more capable and productive. In this particular short article I will outline the necessary steps I feel an organisation must take in order to ensure that they implement a coaching programme effectively. Ten years ago I feel that although we made great progress we also made some mistakes which I would encourage organisations to be cautious about when deciding to drop the ‘health coaching‘ route.

1. Ensure coaching starts at the top and they are supported by the ‘top’! Ensure that the coaching includes everything from intense hypertrophic exercises to supplements, down to providing the male enhancement pill.
Many organisations are recognising that coaching is an art that all managers of folks that and teams must feature. However, many organisations only concentrate on ensuring that 1st and perhaps 2nd line managers are trained a skill. Suddenly middle or junior managers become skilled in coaching but never experience the flexibility of coaching from their own senior supervision. In relation to making certain that everyone may be involved in the coaching programme ‘buys -in’ to your coaching philosophy they need to hear that the ‘top’ executives are sold on coaching inside terms of promoting the skill but to be viewed to utilise the skill themselves in that they are coached which is they coach their own direct credit reports. In other words everybody has to ‘walk the talk’.

In my last organisation before going self-employed obvious not circumstance. A few senior members of the Board rrncluding a couple of key HR personnel promoted the skill of coaching well and ‘practiced what gachisites preached’. Unfortunately some very senior managers did not and continued to use very directive behaviours towards their staff whilst communicating that coaching was a ‘fad’ yard soon get! This caused confusion at middle management levels together with result than a number of managers does not take their coaching training very a great deal. Fortunately other managers did and their teams eventually experienced primary.

2. Will everybody understand what coaching is and is actually can do them?
This was one of the first hurdles that we to prevented. Simply, people did not understand why the organisation was implementing such a programme and also
people fully understand what coaching was exactly. Some believed exercises, diet tips training and all it meant was that you told people what to do and showed them the best way to do the situation. After all that was what their sports coach did! Others thought has been more about counselling may only used coaching when there any deep problem causing under-performance.

All buying not everyone had an outstanding understanding of what coaching was and operate differed from your likes of training, mentoring and counselling. Also many people this is because they had not been in contact with effective coaching had no experience or associated with why coaching could be regarded as a benefit for them; either as the coach or as someone being trained. Before employees can move on and portion in a coaching programme they must be 1005 associated with what light beer coaching entails and that can do for them.

3. People who are for you to act as coaches must be trained effectively.
Most companies will take on the services of an exercise provider or consultant to support them to implement the coaching routine. Beware. Make sure you do your leg work! There are numerous coaching schools, training companies and consultancies who now offer ‘coach training’. Interest levels be excellent; some not the case hot. We had some major problems with the group which used in this particular not each and every trainers/coaches had the necessary skill and experience however result that everyone on the inside organisation received the same quality of your practice and study. I was extremely lucky in that i had excellent coach who was also a fabulous trainer.


The coaching market is changing and it’s changing without delay. There are a involving powerful trends sweeping from market, and every coach ought to aware regarding. These are the Seven Coaching MegaTrends, along with they also are set to change up the coaching market forever.

They will affect your coaching practice, the way you reach your clients, how you interact with them, using offer and ultimately whether you continue to get coaching company. You’d best be aware of them – so please read on to uncover what they remain.

Coaching MegaTrend 1: Increased Supply of Coaches

We are seeing a vast increase the particular number of coaches qualifying from the rapidly-growing quantities of coach training establishments. And the number of coaches qualifying each year is snapping. Recent estimates indicate right now there are now between 30,000 to 50,000 active coaches worldwide.
As well as far more choice of coach training, there are far more good books, seminars along with other support materials both on coaching the sensation you get managing your coaching utilize.

This means far more competition for both newly qualified and established coaches alike, and these coaches are learning both coaching skills and practice management skills at a rapid rate.

Coaching MegaTrend 2: Increased Demand for Coaching

Marketers separate four different stages on the market: Introduction, Growth, Maturity and Decline. We see the coaching market as a whole as still finding yourself in its Growth stage, where the expansion to train significantly exceeds the growth of the economies in which it operates.

The characteristics of web marketing space . Stage within the market are increasing customer interest, with rapidly increasing sales and the equally rapid emergence of more coaches as competitors.

So can be an increased demand for coaching – but in the same time the coaching market is expanding, rivalry from other coaches likewise increasing significantly.
In this stage, appeal to new clients, the marketing activities of coaches become more and more important. On the plus side, several clients typically engage in repeat purchase behaviour systems.

Coaching MegaTrend 3: Increasing Maturity on the Coaching Market
The Wild West days of coaching are gone. A significant percentage of coaches have recently been coaching for upwards of five years, many for ten – and they have a maturity of approach & face.

There a good associated increasing maturity ultimately coaching market itself, with clients utilising an increasing awareness about coaching and its benefits. Purchasers of health coaching salary services have changed from Innovators the particular early events of coaching through Early Adopters, and now firmly in the Early Large percentage.

What would mean is generally there is a much bigger market out there – 34% of any market are located as Early Majority, with innovators getting back together 2.5% and early adopters 13.5%.

The Early Majority to become more cautious purchasers and need more reasons buyer. They are deliberate, not impulsive decision-makers. They’ve many informal social contacts that they rely in order to know whether should consider to do everything. They adopt innovations – like coaching – just before the average member from the market. They seldom lead, are not the first, and not the last to get it done.


There is much more to coaching than simply picking up the phone at a pre-arranged serious amounts of connecting with your client for a 30 minute chat! The old axiom “You only get from it, what you set in it” was never more true than for your coaching session. The client must receive maximum value from the session, the actual coach receives maximum charges.

If you want to facilitate the successful achievement of your client’s Desired Outcome, every one of the coaching sessions must be purposeful, results-driven and goal-oriented! If you want to charge top coaching fees, you better be in order to go the extra mile and turn your coaching session into a coaching experience.

There are many elements that composition a properly executed coaching session. Right here the 10 session criteria that I consider essential for creating a coaching experience!

Preparation

Before I contact a client, I usually allow myself fifteen minutes to properly get prepared for the session. Here is the time when I all of the following:

I review all my notes.

Every time I conduct a coaching session, I take detailed notes on everything that happens during the session. I am always amazed at what number of coaches rely on memory from one session to the other. If you don’t take notes, you are not much of a credible and professional coach! Winging always be for the wild birds!
I check my Coaching Timeline.

Every Coaching Program that I you’ll find a client is based on a 3 – 6 month schedule. I use this timeline to hold both the client and myself in control of achieving measurable progress toward a Desired Outcome.

I read the “Prep Sheet”.

Prior to every session, my clients submit a Coaching Prep Sheet where they write a short summary of the progress they made since the last session and where they want to pay some extra time during the next session.

I prepare a Session Agenda.

Based on the notes, timeline and prep sheet, I create a simple agenda that I am going to use to maintain ones health coaching salary session not off course and on some time. Now I’m ready to make the letter!

Maintaining Control

When you engage in a coaching session with your client, it is crucial for you to are in control of the conversation consistently!You are the conductor of one’s “coaching bus” with your client is the passenger! While your client may have a trip of places your puppy wants to go, you’re the individual that is driving the actual bus that will bring them there!

This is particularly so if you’re releasing a free initial coaching session! You’re passenger hasn’t even paid for the actual bus ticket yet, so don’t let them grab the controls! If they can drive the actual bus themselves, why do they historically need you? Yet so many coaches allow their clients to “hijack” the coaching bus and take control of the session.

If you desire to deliver a quality coaching session, you’ve got to be in get a grip on! How do you maintain control? By asking questions!

Asking Questions

Lead the conversation by asking situations! These questions must be targeted and focused on the required Outcome. Listen intently to your client’s answers!

Ask more questions! Maintain control! And then wait for your “Coaching Climax”!

Creating Coaching Sexual climaxes.

A Coaching Climax is the ‘mental trigger’ that validates and authenticates a pivotal point in a coaching session.I deliberately chose the word ‘climax’ as a metaphor for the powerful impact it’s on a coaching client.A skillful Coach can achieve multiple Coaching Climaxes to enjoy a client during a coaching session.

If your client does not experience at least one coaching climax cons 15 minutes of coaching, your coaching session did not measure up to the rigorous standards to a Coaching EXPERT!

Achieving Milestones.

A sure-fire for you to keep your clients motivated and on track is to provide measurable accomplishments during and following each coaching session.Recognize the progress the client has made as being the last session and point out any recent ‘milestones’ that he/she has accomplished.A ‘Success Formula’ is created when a string of ‘milestones’ are recorded within the path to achieving a Desired Outcome.

Keeping focus on the Desired Outcome.

If you don’t keep focus near the Desired Outcome, customer may start to wander in different directions. While definitely do not want to stifle any chance of your clients to attain a Coaching Climax, you must guard against any random deviations from the session agenda. A person don’t don’t, the session will miss its objective and is actually going to difficult to record in your notes in the context of the overall Desired Outcome.


Ten years ago I was fortunate enough to be heavily involved in the implementation of a company wide coaching programme, both as an employee merely to receive coaching additionally as a manager and coach who was expected to regular coach my reports and my peers to help them to achieve their objectives. I say, fortunate enough, because I found that once i was coached effectively I became really motivated and focused, and when I finally became a proficient coach, I again found it motivational in that I have been able to support and enable my direct reports to achieve more.

There were though many pitfalls along the solution to achieving total acceptance of coaching as a skill does not only motivated but also enabled employees to become more capable and productive. In this particular short article I will outline the necessary steps I feel an organisation must take in order to ensure that they implement a coaching programme effectively. Ten years ago I feel that although we made great progress we also made some mistakes which I would encourage organisations to explore when deciding to drop the ‘coaching’ route.

1. Ensure coaching starts at the top and they are supported by the ‘top’!
Many organisations are recognising that coaching is a skill that all managers of individuals and teams must have actually. However, many organisations only concentrate on ensuring that 1st and perhaps 2nd line managers are trained the actual planet skill. Suddenly middle or junior managers become skilled in coaching but never experience the flexibility of coaching from their own senior applications. In relation to making certain everyone who’ll be concerned with the coaching programme ‘buys -in’ to your coaching philosophy they do hear that the ‘top’ executives are have used coaching in both terms of promoting the skill additionally to be seen to utilise the skill themselves in that they are coached which is they coach their own direct reports. In other words everybody has to ‘walk the talk’.

In my last organisation before going self-employed evident than when you not the truth. A few senior members of your Board as well as a couple of key HR personnel promoted the skill of coaching well and ‘practiced the things they preached’. Unfortunately some very senior managers did not and continued to use very directive behaviours towards their staff whilst communicating that coaching was a ‘fad’ to soon move past! This caused confusion at middle management levels with the result certain number of managers did not take their coaching training very a great deal. Fortunately other managers did and their teams eventually experienced the main.

2. Will everybody understand what coaching is and is actually can do them?
This was one belonging to the first hurdles that we to prevented. Simply, people did not understand why the organisation was implementing such a programme likewise
people did not fully exactly what coaching was exactly. Some believed features training as well as all it meant was that you told people what to handle and showed them the best personal training service way to do the situation. After all that was what their sports coach did! Others thought includes more about counselling and only used coaching when there was a deep problem causing under-performance.

All buying not everyone had an outstanding understanding of what coaching was and operate differed from the likes of training, mentoring and talk therapy. Also many people because they had not been subjected to effective coaching had no experience or idea of why coaching could be considered a benefit for them; either as the coach or as someone being taught. Before employees can deal with it and component in a coaching programme they end up being 1005 associated with what draft beer coaching entails and that can do for these types of.

3. Those who are gonna be act as coaches must be trained thoroughly.
Most companies will take on the services of a training provider or consultant to sustain them to implement the coaching routine. Beware. Make sure you should do your homework! There are numerous coaching schools, training companies and consultancies who now offer ‘coach training’. Most be excellent; some less than hot. We were treated to some major problems with no group which people used given that not a bunch of their trainers/coaches had the necessary skill and experience while using the result that not everyone on the inside organisation received the same quality of learning martial arts and tuition. I was extremely lucky in which had an excellent coach who has been also an amazing trainer.


Ten years ago I am fortunate enough to be heavily involved in the implementation of a company wide coaching programme, both as an employee who had previously been to receive coaching likewise as a manager and coach who was expected to regular coach my reports and my peers so as to achieve their objectives. I say, fortunate enough, because I found that when i was coached effectively I became really motivated and focused, and when I finally became a proficient coach, I again found it motivational in that I have been able to support and enable my direct reports to achieve more.

There were though many pitfalls along the to help achieving total acceptance of coaching as a skill that not only motivated but also enabled employees to a little more capable and productive. In this particular short article I will outline the necessary steps I feel an organisation must take in order to ensure that they implement a coaching programme effectively. Ten years ago I feel that although we made great progress we also made some mistakes which I would encourage organisations to realize when deciding to go down the ‘coaching’ route.

1. Ensure coaching starts at the top and is supported by the ‘top’!
Many organisations are recognising that coaching is an art and craft that all managers of individuals and teams must have actually. However, many organisations only concentrate on ensuring that 1st and also 2nd line managers are trained as skill. Suddenly middle or junior managers become skilled in coaching but never experience the vitality of coaching from very senior applications. In relation to making certain everyone who’ll be related to the coaching programme ‘buys -in’ into the coaching philosophy they want hear how the ‘top’ executives are sold on coaching in both terms of promoting the skill but to seen to utilise the skill themselves as they are coached knowning that they coach their own direct opinions. In other words everybody has to ‘walk the talk’.

In my last organisation before going self-employed obvious not the situation. A few senior members within the Board rrncluding a couple of key HR personnel promoted the skill of coaching well and ‘practiced the things preached’. Unfortunately some very senior managers did not and continued to use very directive behaviours towards their staff whilst communicating that coaching was a ‘fad’ that would soon ace! This caused confusion at middle management levels without the pain . result that your particular number of managers did not take their coaching training very gravely. Fortunately other managers did and their teams eventually experienced the benefit.

2. Will everybody understand what coaching is and that can do them?
This was one of this first hurdles that we to overpowered. Simply, people did not understand why the organisation was implementing such a programme and also
people didnrrrt fully understand what coaching was exactly. Some believed produced by training which is all it meant was that you told people what full and showed them how to do getting this done. After all that was what their sports coach did! Others thought it was made by more about counselling and you only used coaching when there the deep problem causing under-performance.

All buying not everyone had a strong understanding of what coaching was and how it differed out of the likes of training, mentoring and counselling. Also many people just because they had not been exposed to effective coaching had no personal training classes or involving why coaching could be considered a benefit for them; either as the coach or as someone being taught. Before employees can move on and take part in a coaching programme they must be 1005 associated with what draught beer coaching entails and this really can do for people.

3. Those who are for you to act as coaches end up being trained systematically.
Most companies will tackle the services of a workout provider or consultant to fit them to implement the coaching software. Beware. Make sure ought to your leg work! There are numerous coaching schools, coaches and consultancies who now offer ‘coach training’. Many will be excellent; some not so hot. We some major problems with the group which used in that not of their trainers/coaches had the necessary skill and experience however result that not everyone the actual planet organisation received the same quality of learning martial arts and coaching. I was extremely lucky in which had an excellent coach merely also a fantastic trainer.


Ten years ago Experienced fortunate enough to be heavily involved in the implementation of a company wide coaching programme, both as an employee who has been to receive coaching but also as a manager and coach who was likely to regular coach my reports and my peers to being able to achieve their objectives. I say, fortunate enough, because I found that when i was coached effectively I became really motivated and focused, and when I finally became a proficient coach, I again found it motivational in that I have been able to support and enable my direct reports to achieve more.

There were though many pitfalls along the solution to achieving total acceptance of learning martial arts as a skill that does not only motivated but also enabled employees to get more capable and productive. In this particular short article I will outline the necessary steps I feel an organisation must take in order to ensure that they implement a coaching programme effectively. Ten years ago I feel that although we made great progress we also made some mistakes which I would encourage organisations to realize when deciding to below the ‘coaching’ route.

1. Ensure coaching starts at the top this supported by the ‘top’!
Many organisations are recognising that health coaching jobs is a skill that all managers of people and teams must include. However, many organisations only concentrate on ensuring that 1st and perhaps 2nd line managers are trained a skill. Suddenly middle or junior managers become skilled in coaching but never experience the strength of coaching from very senior management. In relation to making certain everyone may be related to the coaching programme ‘buys -in’ into the coaching philosophy they need to have to hear that the ‘top’ executives are sold on coaching both in terms of promoting the skill but also to rise to the top to utilise the skill themselves in that they are coached and that they coach their own direct research. In other words everybody has to ‘walk the talk’.

In my last organisation before going self-employed obvious not the case. A few senior members for this Board using a couple of key HR personnel promoted the skill of coaching well and ‘practiced the things preached’. Unfortunately some very senior managers did not and continued to use very directive behaviours towards their staff whilst communicating that coaching was a ‘fad’ that would soon get! This caused confusion at middle management levels the new result than a number of managers did not take their coaching training very predominantly. Fortunately other managers did and their teams eventually experienced the advantages.

2. Will everybody understand what coaching is and what it can do them?
This was one of this first hurdles that we’d to prevented. Simply, people did not understand why the organisation was implementing such a programme likewise
people wouldn’t fully exactly what coaching was exactly. Some believed exercises, diet tips training which is all it meant was that you told people what to try to to and showed them ways to do it. After all that was what their sports coach did! Others thought it was made by more about counselling and you only used coaching when there any deep problem causing under-performance.

All to all not everyone had a positive understanding goods coaching was and the way it differed of a likes of training, mentoring and psychotherapy. Also many people because they had not been come across effective coaching had no experience or involving why coaching could be regarded as a benefit for them; either as the coach or as someone being coached. Before employees can get going and take part in a coaching programme they must be 1005 associated with what alcohol coaching entails and this really can do for any of them.

3. Those who are gonna be act as coaches should be trained systematically.
Most companies will introduce the services of a workout provider or consultant to fit them to implement the coaching programme. Beware. Make sure ought to your leg work! There are numerous coaching schools, training companies and consultancies who now offer ‘coach training’. Some will be excellent; some not so hot. We’d some major problems the brand new group which used in that not almost all their trainers/coaches had the necessary skill and experience with the result that not everyone on the inside organisation received the same quality to train and tuition. I was extremely lucky in which had a fantastic coach who had previously been also a superb trainer.


There is much more to coaching than simply picking up the phone at a pre-arranged time and connecting with your client for a 30 minute chat! The old axiom “You only get from it, what you included in it” was never more true than for your coaching session. The client must receive maximum value from the session, while the coach receives maximum fees.

If you want to facilitate the successful achievement of your client’s Desired Outcome, every one of your coaching sessions must be purposeful, results-driven and goal-oriented! If you want to charge top coaching fees, you better be in order to go the extra mile and turn your coaching session into a coaching experience, including fitness coaching that is not always easy to find, since you need to have the right exercises if you want to get your peak condition. When choosing a workout, you should always pick something you like. Working out doesn’t need to be dreadful. For example, Daisy Keech’s workout is custom-tailored to her personal preferences, not the needs of other celebrities.

There are many elements that account for a properly executed coaching session. Right here the 10 session criteria that I consider essential for creating a coaching experience!

Preparation

Before I get in touch with a client, I always allow myself 15 minutes to properly organize the session. Here is the time when I do all of the following:

I review all my notes.

Every time I conduct a coaching session, I take detailed notes on everything that happens during the session. I am always amazed at how many coaches rely on memory from one session to the subsequent. If you don’t take notes, you are attain a great credible and professional coach! Winging every person for the in addition to!
I check my Coaching Timeline.

Every Coaching Program that I get ready for a client uses a 3 – 6 month schedule. I use this timeline to hold both the client and myself critical to achieving measurable progress toward a Desired Outcome.

I read the “Prep Sheet”.

Prior to every session, my clients submit a Coaching Prep Sheet where they write a short summary of the progress they made since the last session and where they want to waste some extra time during the next session.

I prepare a Session Agenda.

Based on the notes, timeline and prep sheet, I create a simple agenda that Let me use to maintain ones coaching session in order and on some time. Now I’m ready to make the video call!

Maintaining Control

When you go a coaching session with your client, it is imperative that you are in associated with the conversation consistently!You are the conductor of the “coaching bus” with your client is the passenger! While your client may have an itinerary of places your puppy wants to go, you’re the individual that is driving the actual bus that will bring them there!

This is extremely true if you’re giving away a free initial coaching session! You’re passenger hasn’t even paid for the bus ticket yet, so don’t let them grab the rim! If they can drive public transit themselves, why would they need you? Yet so many coaches allow their clients to “hijack” the coaching bus and take control of the session.

If you for you to deliver a quality coaching session, you should be in get a grip on! How do you maintain control? By asking questions!

Asking Questions

Lead the conversation by asking situations! These questions must be targeted and focused on the required Outcome. Listen intently to your client’s answers!

Ask more topics! Maintain control! And then wait for that “Coaching Climax”!

Creating Coaching Ejaculations.

A Coaching Climax is the ‘mental trigger’ that validates and authenticates a pivotal point from a coaching session.I deliberately chose the word ‘climax’ as a metaphor for the powerful impact it on a coaching client.A skillful Coach can achieve multiple Coaching Climaxes for a client during a health coaching websites session.

If your client does not experience at least one coaching climax for each 15 minutes of coaching, your coaching session did not measure up to your rigorous standards connected with a Coaching EXPERT!

Achieving Milestones.

A sure-fire technique keep your clients motivated and to normal is to provide measurable accomplishments during and following each coaching session.Recognize the progress the client has made considering that last session and point out any recent ‘milestones’ that he/she has accomplished.A ‘Success Formula’ is created when a string of ‘milestones’ are recorded along side path to achieving a Desired Judgment. To help your clients to be motivated you can recommend natural fat burner supplements like thisĀ pre workout for women.

Keeping focus about the Desired Outcome.

If you don’t keep focus near the Desired Outcome, customer may start to wander in different directions. While you do not want to stifle any potential for your clients to attain a Coaching Climax, you must guard against any random deviations from the session agenda. If you don’t, the session will miss its objective and is actually going to difficult to record in your notes in the context of the overall Desired Outcome.